What are the introductory services offered by SEO agencies?

What are the introductory services offered by SEO agencies?

Website Audit & SEO Analysis

A detailed evaluation of your website’s current performance, identifying issues and opportunities.

Includes:

Technical SEO audit (site speed, mobile-friendliness, crawl errors)

On-page SEO analysis (meta tags, headings, content optimization)

Backlink profile analysis

Competitor benchmarking

Keyword performance review

 2. Keyword Research & Strategy

Identifying the most relevant and profitable keywords for your business.

Includes:

Primary and secondary keyword selection

Long-tail keyword opportunities

Competitor keyword gap analysis

Search intent and volume analysis

 3. On-Page Optimization

Improving elements within your website to boost visibility and user experience.

Includes:

Optimizing title tags, meta descriptions, and headers

Internal linking structure

Image optimization (alt tags, compression)

URL structure refinement

Content optimization for target keywords

 4. Technical SEO Setup

Ensuring search engines can easily crawl and index your site.

Includes:

XML sitemap creation and submission

Robots.txt configuration

SSL (HTTPS) setup

Mobile responsiveness check

Fixing broken links and redirects

5. Local SEO Setup (for local businesses)

Helps businesses rank in local search results.

Includes:

Google Business Profile setup and optimization

Local citations and directory listings

NAP consistency (Name, Address, Phone number)

Local keyword targeting

6. Content Optimization & Recommendations

Improving or creating content that attracts both users and search engines.

Includes:

Blog topic suggestions

Keyword-rich content creation or editing

Content gap analysis

Readability and engagement improvements

7. Backlink Building (Introductory)

Starting with safe, high-quality link acquisition strategies.

Includes:

Directory submissions

Guest posting opportunities

Link cleanup (removing toxic backlinks)

 8. Monthly Reporting & Analytics Setup

Tracking progress and results from day one.

Includes:

Google Analytics and Search Console setup

Monthly performance reports (traffic, rankings, conversions)

Key insights and recommendations

SEO agencies often offer a range of introductory services aimed at assessing a client's current online presence and identifying areas for improvement. These introductory services may include:

SEO Audit: Conducting a comprehensive audit of the client's website to evaluate its current SEO performance. This involves assessing on-page factors, technical issues, backlink profile, and overall site health.

Keyword Research: Identifying relevant keywords and phrases related to the client's industry, products, or services. This helps in understanding what users are searching for and where opportunities for optimization lie.

Competitor Analysis: Analyzing the SEO strategies of competitors to identify strengths, weaknesses, and potential opportunities for the client to gain a competitive advantage.

Initial Consultation: Meeting with the client to discuss their business goals, target audience, and specific needs. This helps the SEO agency understand the client's objectives and tailor their services accordingly.

On-Page Optimization: Making initial improvements to the client's website based on the findings of the SEO audit. This may include optimizing meta tags, improving site structure, and enhancing the quality of existing content.

Technical SEO Fixes: Addressing technical issues that may be hindering the website's performance in search engines. This could involve fixing crawl errors, improving site speed, and ensuring mobile-friendliness.

Local SEO Setup: Setting up or optimizing the client's Google My Business profile and ensuring consistent NAP (Name, Address, Phone number) information across online directories for improved local search visibility.

Content Strategy Outline: Providing recommendations for content creation and optimization based on keyword research and industry trends. This may include suggestions for blog topics, content formats, and publishing frequency.

These introductory services serve as a foundation for the client-agency relationship and help both parties understand the scope of work required to achieve the client's SEO goals. They also provide an opportunity for the client to assess the expertise and effectiveness of the SEO agency before committing to a long-term partnership.